Short answer: "we correct exaggerated marketing claims rather than repeat them" is an active editorial stance — naming and debunking specific myths circulating in this category, not just quietly avoiding them.
Why active correction is a more useful stance than silence
Simply not making a false claim leaves a buyer to figure out on their own that the claim is false elsewhere — actively naming and correcting the myth is more directly useful, helping buyers recognize the pattern proactively.
What this editorial approach specifically covers
- Fabricated celebrity and doctor endorsements
- False claims about reversing Alzheimer's disease or dementia
- Exaggerated evidence claims not supported by the underlying research
💡 The honest standard: a "myth vs. fact" section that names the specific exaggerated claims circulating elsewhere is a genuinely proactive, buyer-protective editorial choice, not just standard disclaimer language.
Why this benefits buyers beyond this one purchase decision
Understanding the specific myths this site corrects equips you to recognize similar exaggerated claims in other supplement marketing you encounter, well beyond this single product.
Read IQHoney's full myth corrections
Exaggerated claims named and corrected directly.
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